THE EXPO SMART PRINCIPLE
With Expo Smart, companies link their marketing processes and sales channels into agile omnichannel communication and build the bridge between digital customer approach and personal business contact.
The Expo Smart marketplaces focus on customer relationships and combine the digital world with the real experience. Omnichannel communication guarantees personal customer contact and makes information about products and companies tangible, at any time and any place.
Intelligent search functions bring providers and interested parties together easily and efficiently without any detours . Product presentations, user reports and videos provide deeper insights and provide detailed information about applications and solutions.
The integrated online communication solution (included in Professional and Enterprise memberships) enables direct, personal contact - via audio/video call, live chat or to make an appointment. This bridges distances and directly creates trust as the basis for a real customer relationship .
The highlight and unique selling point of the Expo Smart marketplaces is the easy linking of the digital company profiles (Expo Smart Online Hub) with any live event in which the company takes part - trade fairs, events, roadshows, conferences, workshops, etc. In an economical way If necessary, expo smart events for focused topics, industries, networks, etc. can be organized quickly and easily in regions of interest.
The Expo Smart principle is the unique combination of
Expo Smart Online (functional platforms for product presentation, business initiation, customer communication, networking and community building - intelligent search functions support interested parties - integrated, multifunctional communication solution - linking to events such as trade fairs, events, road shows, etc.)
and
Expo Smart Events (regional one- to two-day face-to-face events for focused subject areas - tailor-made for selected business communities - with a short lead time wherever there is demand - easy and efficient participation with a fully equipped and customizable exhibition stand - contemporary, compact dialogue forums for direct exchange between providers and customers)
The requirements and wishes of providers, customers, trade fair visitors, marketing and event specialists were incorporated into the development of the format - based on various surveys and interviews carried out with industry representatives from a wide range of sectors as well as the evaluation of numerous publications from associations and media.
The Expo Smart principle enables the uncomplicated multiple use of data without unnecessary media breaks - documents, information, personal contact, directly and without detours, at different levels, at any time and in various places
B2B customer communication of tomorrow,
already realized today!
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