Our vision

The entire B2B customer communication is in a deep transformation process. Detached from the controversial discussion about which route to the customer is the right one today or tomorrow, whether analog, digital, hybrid or... we were looking for a solution that would make it easy to make new customer contacts, intensify existing customer relationships, and increase reach increase, create and expand networks and simplify customer communication.

The way

Tailored for effective and efficient customer communication - across industries, topics and platforms, analog, digital & hybrid!

You will meet companies exactly in your target markets who you can help with your solutions and offers and thus offer added value, whether analog, digital or hybrid. Anyone interested can find your solutions and products 365 days a day, around the clock. With year-round visibility, you build trust, increase awareness and increase your sales!

The Expo Smart Team

The B2B communication specialists from weconfair and Beiersdorff

Communications professional with a wealth of ideas and a feel for the interests of the market. Decades of management experience at trade fairs such as the Linux World Expo and special event organizers such as easyFairs. Developer of innovative event formats such as the Smart Maintenance Pavilion. My goal is to inspire people and inspire markets.
Dirk Beiersdorff
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Trade fair professional with more than 30 years of experience - owner of the trade fair consultancy weconfair GmbH - develops and implements new B2B event concepts for efficient and successful events that inspire.
Udo Weller
As an expert in live communication, I have been advising and supporting companies for more than 25 years. I particularly enjoy designing and planning trade fair appearances and their implementation. This is still my passion today and will certainly remain so in the future.
Ronald Beiersdorff